aid atlanta aids walk and 5k run
social issue campaign
skill: illustration, lettering, type setting, production, iconography
the aid atlanta aids walk and 5k run celebrated its 27th event in piedmont park where people came to advocate for a cure. "pack the park" was 2017’s slogan aimed to inspire teams of runners and walkers to show up in support. in order for the campaign to reach all audiences a wide variety of print and digital designs were created from digital ads to marta bus wraps.
the illustration of atlanta depicts familiar historic neighborhoods including landmark buildings from those locations. ebenezer baptist church, georgia state university stadium, and spelman college to name a few. the visuals of familiar buildings and landmarks would help aid atlanta reach out to neighborhoods by visually letting them know that the organization sees them and they are here for support.