brighthouse identity

brand identity
discipline: presentation design, layout design, type setting, photography, production, icon development

brightHouse was founded by joey reiman in 1995 and coined the "home of purpose." through research and creative collaboration brighthouse found purpose for many fortune 500 companies. these projects often included strategy for change management, purpose films, and other design assets to help usher in the company’s newly found purpose.

when brightHouse was acquired by boston consulting group in 2015 there were several identities that did not represent a cohesive brand. by leveraging the current designs, the brand identity was given an update. consistency across digital and print media was key in the success of the brand.

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brighthouse presentations

brighthouse, the home of purpose, consults companies on ways to discover a purpose in what they do. the strategy team would present their ideas and findings to clients in 4 phases known as the core brighthouse approach. investigation, incubation, illumination, and integration.the strategists consisted of thinkers and needed the tools to asset in creating powerpoint presentations that were equally brand consistent as they were stunning. to do this a system was created that would help to alleviate the need for design support at each of the 4 phases. the system consisted of a standard template, a widescreen template, an icon kit, stock photos, client logos, and a library of design layouts and templates.

for the cover of the brightHouse presentations an illustration was used that told a story that brighthouse founder, Joey Reiman, would frequently tell of the founding and purpose of brighthouse. the ship represents the journey to purpose that brighthouse embarks on with its clients. the city scene was to reflect the growth and brighthouse's own journey and the many buildings homes they once had. the castle is “camelot” which, according to mr. reiman, metaphorically is the end result that every company strives to become. the mountains are the hurtles that are along the way from the beginning of a client project to the end. the house is meant to be the brighthouse team with rays radiating out to show a brain that is exploding with thoughts, ideas, and stories.

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brighthouse purpose book

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brighthouse history wall

in 2015 brighthouse became a subsidiary of boston consulting group. it was now time for brighthouse to find a new home to accommodate a growing group of thinkers. the company moved into ponce city market into a space that was designed to breed creativity.on the surface, this history wall is a tool that greets guests and tells the history of brighthouse from the beginning to current day and paints an interesting picture of brighthouse s past. it was designed using a peg wall system that can easily be updated as the company grows or customized for specific client visits. with brighthouse growing so rapidly it was necessary to have a wall that could be easily updated with new success stories.

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