social issue campaign
skill: layout design, type setting, production
the purpose of the "curse words campaign" is to encourage social change without directly telling someone to stop the behavior. it teaches people that parents should not be so quick to scold others who slip up and curse in front of their children. through research it was found that 66% of children learn to curse from their mothers. children will adopt the behavior they observe when a parent is angry. what a better place to target parents than a grocery store. the design functions to inform parents that their actions may contribute to the foul language of their child. it then provides alternatives to curse words taking on the role of a thesaurus.